Easy Ways To Make Press Releases Bring Positive Results
As a robust marketing strategy, press releases have historically been a favorite with many IM marketers. While formerly universally loved, a lot of IMers have become disillusioned with them. Many of them are even starting to insist that they are a waste of time. Just bear in mind that this is nothing but the usual sour grapes uttered by marketers who are lazy or inept. Here are three powerful recommendations for killer press releases you would be wise to learn and use.
Having a killer headline is an absolute necessity, no matter what you are writing. A press release, just like a blog post or an e-mail, has to have one. The headline is where you grab someone's attention. When people see a great headline they say "I need to know more!". Crafting your headline will take some time and focus. You want it to tell the reader what the release is about but not give the content away completely. You want it to be both exciting and intriguing. Many people find that they are not skilled at writing these in an appropriate manner. They sometimes rely upon other people and their skills. When you practice this particular skill (writing headlines for press releases) you will improve your ability to do proper IM.
Ask a question and provide an answer. The answer and the question are in the release itself. The question shouldn't be "why would a person care?" - it should be more specific. Instead, be very specific in regard to your how to write press releases that get media attention promotion or the deal you are presenting. What problem will it solve? You need to put the problem after a sentence like "exactly how would you" and then fill in the blank. Will it help someone? Ask questions like these, or something relatively close. Your reader will be interested in your press release because their curiosity will be piqued.
Go beyond online sources for your press release distribution. It is very common for people to simply upload their releases to an online distributor and see what happens. Ever consider targeting off-line sources? You might want to contact your local news outlets, and also newspapers and radio stations. Send it to businesses who might find your product or service useful. Send it by fax. Direct mail is something else that you can try. You will greatly limit your ability to succeed if you only use a single distribution method or source. Using many of them is the key to success. Variety really is the key.
You need to embrace this!
There are a lot of things that you can do to increase the likelihood that your press release will help you grow your business. We've shared a few of those with you in this article. There are so many reasons to use releases, many of which you will learn as time goes on. It all comes down to how much work you are willing to put into your business using press releases, and how well you have written them so that they are my explanation well-received by the public.